What should make a creator realise they need the next plan?
Four people, one screen each, three and a half hours. We weight the psychology behind an upgrade and the kind of ladder it is, pick the axes Reecorder packages along, lay the cost drivers open, walk four decision paths and agree on a price ladder. Everything you weight and click assembles into the plan in block 7, live, and is visible to the others as you go.
Click a name to vote as that person. As moderator you can switch between all four and place everyone's dots, ratings and bids from one screen.
Arrival: where the ladder stands today
No opinions yet, just a shared baseline. Everyone reads the cards, then one round of "What surprises you?".
The ladder as it is sold
Live since 14 Aug- Free
- $0 · 720p with watermark · 20 h library / 50 h archive · rev share 20%
- Creator
- $9.99/mo · $69/yr (−42%) · 80 / 300 h · rev share 30% · code key stays starter
- Pro
- $19.90/mo · $179/yr (−25%) · 200 / 1000 h · rev share 50%
- Agency
- $14.90 per seat, minimum 5, sales-led only · seats behave like Pro
- Add-on
- 100 GB = +40 h library / +200 h archive · $3.90
- Studio
- discontinued 14 Aug, grant-only legacy
What the code actually enforces
Verified 7 Sep- Capacity
- blind. storage_used_gb is NULL everywhere and the gate stays silent. Free effectively has unlimited storage.
- Features
- 4K editor, priority and analytics are listed but not gated. "Keep" is dead code.
- Funnel
- No paywall or upgrade event. 1,038 accounts, all Free.
- Trial
- None. The only taste: referral grant (2 months Pro, both sides).
- Mechanic to copy
- Highlights are sealed on plan change, never deleted.
The average streamer
Corpus 1 Sep, n = 199- Rhythm
- 3.25 streams/week · median 66 min · 15.5 h per 30 days
- Distribution
- Top 10% of creators deliver 46% of all hours
- Pot full after
- 20 h in 2.6 weeks · 80 h in 19 weeks · 200 h in 52 weeks
- Already over
- 25% of the stable cohort exceed 20 h after 5 weeks
- Measured
- 0.70 GB/h VOD, 1.23 GB/h source. Model assumes 1.1 / 2.5.
The market
Verified Aug 2026The entry cluster sits at $14–16 effective per month.
Triggers & psychology: why someone upgrades
Principles first, then the moments in the product, then the kind of ladder it is. Points, not dots: spread them or pile them on one card, both are a signal. These weights write the plan in block 7.
- Read (5 min)Everyone reads the twelve principles silently.
- Weight (7 min)Ten points on the principles Reecorder should be built on, up to four on one.
- Collect moments (8 min)Where in the product does a creator hit the limit? Add cards, then six points.
- Archetype (7 min)What kind of upgrade is it? Ten points across six archetypes. This steers block 7.
- Discuss (8 min)Top principles × top moments × leading archetype: do they tell one story?
Twelve principles
Trigger moments in the product
Dashed cards are proposals from the tier-ladder analysis of 7 Sep. Add your own. Rule from that analysis: no modals.
Ladder archetype: what kind of upgrade is it?
Six archetypes, ten points, up to five on one. Most ladders mix two. This weighting decides which matrix rows write the "You need this plan if …" sentences in block 7 and which axes the plan expects to see points on in block 2.
Compare people
Packaging dimensions: the axes you build tiers along
Thirteen classic dimensions and twelve concrete candidates. One question only: which axes should decide who pays what? Twelve points per person, up to four on one axis. The tag on each card tells you whether it works today or has to be built first.
- Read (8 min)Thirteen dimensions below, twelve candidate axes further down. Status tags say what already works in the code.
- Weight (10 min)Twelve points per person across all 25, up to four on one: which axes should make a creator pay more?
- Read the ranking (7 min)The top of the list is the ladder; bar segments show who gave the points. Grey and red tags mean: build or measure first.
- Push into the matrix (10 min)Winning candidates go into the future matrix with one click.
Thirteen dimensions
Ranking
all 25, live● dimension · ● candidate. Tags: works today partly built build first blind today
Twelve axes nobody uses today
Tier-ladder analysis, 7 SepSorted by leverage. Each card names its basis in the code, because most of these are not inventions but things that already half exist and are simply not sold as a plan feature. Same points as above. "Add to future matrix" drops the Free/Creator/Pro proposal as a row into block 3.
Compare people
all 25 axes, sorted by spreadCoffee. It gets concrete after this.
Our axes: the ladder today and in twelve months
The "Today" matrix is pre-filled with the verified state. The "Future" matrix you fill together. Every cell saves immediately and several people can write in parallel.
- Check today (8 min)Is the current-state matrix right? Correct what is wrong.
- Write the future (20 min)Only the axes from the plot's top right and top left. Leave rows you do not need empty.
- Read-aloud test (12 min)One sentence per column: "You need this plan if …". If the sentence does not work, the column is not sharp.
Cost drivers: what one creator costs us per month
Eight drivers, three tier cost profiles, one calculator. At the end, every driver has a mechanism the ladder uses to carry it.
- Read the profiles (5 min)Storage is the only driver that accumulates. Everything else is per stream.
- Play with the calculator (10 min)What happens with a heavy streamer? At 0.7 instead of 2.5 GB/h?
- Pick a mechanism (15 min)One shared answer per driver: cap, priced in, add-on, fair use or gate.
Cost per streamer per month
Model v5.3, EURPro with full pots: storage alone is €5.40 against a €6.03 total budget. The pots are a stock, nothing expires.
What is left of the price
Contracts- Paddle
- Merchant of record, modelled as ×0.88 on the list price
- TikFinity §5
- 25% affiliate on revenue that comes through TikFinity
- TikFinity §4
- In-app sales inside the TikFinity client: only 50% stays. Hence checkout on reecorder.com.
- Stores
- App Store / Play via RevenueCat, 15–30% store fee
- Egress
- €0 on Cloudflare. That is the structural advantage.
Calculator: one creator, one month
simplified recalculation, not the sheetRates: ASR €0.0002/min on 20% spot transcript · render €0.40 per video hour with 45-second clips · vision €0.55 per 1,000 frames, 30 keyframes per stream, off on Free · storage hot €0.0048/GB·mo, archive €0.0012/GB·mo. Streams = hours / 1.1 h.
Who carries the driver?
Shared decision, last change winsPricing: putting numbers on the ladder
Bid blind, then reveal. The calculator from block 4 gives every bid its contribution margin. Then two quick votes on annual discount and trial.
- Bid blind (5 min)Everyone types a monthly price per plan. Nobody sees the others.
- Reveal (10 min)Discuss spread and median. Whoever is furthest away explains first.
- Check the ladder (10 min)Pro/Creator ratio, distance to the $14–16 cluster, margin after deductions.
- Discount & trial (15 min)Approval vote on annual discount and trial: tick every option you could live with. The option with the broadest support wins.
Annual discount
today −42% Creator, −25% ProFraming rule from block 1: "3 months free" beats "−25%". One ending for the whole ladder. Multi-select: tick every option you could live with.
Trial mechanic
today: referral grant onlyReverse trial = 14 days of Pro from the first stream, no card, ends on Free. Recommended 7 Sep, not decided yet. Multi-select: tick every option you could live with.
Decision paths, decisions & next steps
Four decision paths first: everyone walks each one on their own screen, the majority path assembles live and becomes a decision with one click. Then free-form decisions and the parking lot. All of it flows into the plan below.
- Walk the paths (10 min)Four short trees. Tap through on your own screen, change your mind freely.
- Read the majority (5 min)Split or tie means talk. Then adopt the path as a decision.
- Record the rest (10 min)Everything else gets an owner. Open questions go to the parking lot.
Four decision paths
Green outline = leading option · avatars = who chose itPaths side by side
green = with the majority · red = differsDecisions
Parking lot
The new plan, assembled
Everything you weighted, walked and wrote in blocks 1 to 6 is merged here live, including where the four of you disagree. The archetype and principle weights become core mechanics and "You need this plan if …" sentences, the axes and the matrix become the ladder, the poker medians become prices, the decision paths become trial and price architecture, and a consistency check flags where weights, votes and paths contradict each other. Under each part there is a wording field. Then export.